Your data is handled with transparency, security, and full compliance with European data protection standards.
1. Introduction
At Belgian Car Service, we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, why we collect it, and how we protect it.
We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable laws in Belgium.
This policy applies to the website bcs-garage.be (including meta.bcs-garage.be). The controller of your personal data is Belgian Car Service, Hermansstraat 35, 2570 Duffel, Belgium. Our contact details are listed in section 10.
2. Information We Collect
When you use our website or book a service, we may collect:
Information You Provide Through the Appointment Form:
Phone number (required)
Name (optional)
Email address (optional)
Vehicle identification number (VIN) (optional)
Selected service (e.g., Diagnostics, Tire Service & Fitting)
Information About How You Reached Us:
Campaign parameters of the link you used to visit our website (UTM tags such as source, medium and campaign)
The advertising channel through which your request came in (e.g., a Google or Meta ad), if any
Automatically Collected Data:
IP address
Browser and device information
Website interaction data (via cookies; see section 8)
3. Why We Collect This Data
We use your data to:
Handle your appointment request and contact you about it
Schedule and confirm service appointments
Contact you regarding your vehicle
Prepare diagnostics based on VIN information
Provide accurate repair and maintenance services
Issue invoices and maintain accounting records
Improve our services and website performance
Understand which advertising campaigns lead to appointment requests
We do not sell or rent your personal information.
4. Legal Basis for Processing
We process your data based on:
Contract performance and steps taken at your request before entering into a contract (appointment requests, service booking and repairs)
Legal obligations (accounting and tax compliance)
Legitimate interest (service improvement and communication, website analytics, and measuring the results of our advertising)
Consent (marketing communication if you opt in)
5. Who Receives Your Data
We only share your data where this is needed to handle your request or to run our website.
Service providers that process data on our behalf:
Vercel: hosting of our website
Neon: hosting of our database, in which appointment requests are stored
Telegram: instant notification of new appointment requests to our garage team
GoHighLevel: our customer relationship management (CRM) system, in which your request is recorded so that we can follow it up
Through their tags on our website, the following companies receive browsing and event data when you use the site:
Google (Google Analytics 4 and Google Ads)
Microsoft (Microsoft Clarity)
Meta (Meta Pixel)
See section 8 for more information about cookies.
6. Data Retention
We retain personal data only for as long as necessary to:
Provide services
Comply with legal obligations
Resolve disputes
After this period, data is securely deleted or anonymized.
Cookies are small files that a website stores in your browser. We also use similar techniques, such as your browser's session storage. The cookies and similar technologies used on our website are listed below.
Necessary:
locale: remembers your chosen language (1 year)
Session storage (not a cookie): keeps the campaign parameters of your visit and the status of your appointment request while you browse; it is deleted when you close the browser tab
Vercel Analytics and Speed Insights: anonymous visit and performance statistics, without cookies
Analytics:
Google Analytics 4 (Google): statistics on how our website is used
Microsoft Clarity (Microsoft): insight into how visitors use our pages, such as clicks and scrolling
Marketing:
Google Ads (Google): measures which ads lead to visits and appointment requests
Meta Pixel (Meta), on meta.bcs-garage.be: measures the results of our Facebook and Instagram ads
bcs_attr: set when you arrive on our website via an ad link; remembers the last ad that brought you to our website, so that your appointment request can be linked to that campaign (14 days)
Blocking cookies or objecting:
You can block or delete cookies at any time in your browser settings
You can object to the use of analytics and marketing cookies by contacting us using the details in section 10
The lifetimes of cookies placed by Google, Microsoft and Meta are set by these providers; see their privacy policies for details.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, misuse, or loss.